Wisconsin Cottage Food Laws (2026)

✓ Verified against official sources · Aug 20, 2026No unified Cottage Food statute; two independent license-exempt paths — (1) the "Pickle Bill" statutory exemption, Wis. Stat. § 97.29(2)(b)2. (home-canned high-acid pickled/preserved foods); (2) the Kivirist v. DATCP court-ruling exemption (2017, home-baked goods, not codified)

License
Tiered (two tracks)
Annual sales cap
Up to $5,000/yr
Government fees
$0
Training
Not required

The two paths

PathWhere you can sellSales capInspectionFee
Home-Baked Goods — Kivirist v. DATCP court-injunction exemption (not a registration or license)Direct to consumers, Farmers markets, Fairs & community eventsNo capThe ruling sets no dollar cap. The exemption covers only food that is (a) home-made, (b) baked (oven/waffle iron/Dutch oven, >140°F dry heat — dehydrator items don't count), (c) not a 'potentially hazardous food' (Wis. Stat. § 97.29(1)(hm)/§ 97.30(1)(bm)), and (d) sold directly to consumers (wholesale requires a license); a 2022 circuit court expansion to cover 'unbaked' non-hazardous foods (candy, fudge, dry mixes) was overturned by the Wisconsin Court of Appeals on 2024-11-19 (2024 WI App 69) and the state Supreme Court denied review on 2025-04-10, making that reversal final — 'unbaked' items still require a license and are outside this exemption. Whether online ordering/in-state mail is allowed is not addressed by official guidance, so it's not reflected in sales_channels.No$0
Home-Canned High-Acid Foods — "Pickle Bill" statutory exemption (Wis. Stat. § 97.29(2)(b)2.)Farmers markets, Fairs & community events$5,000/yrThe statute reads 'receives LESS THAN $5,000 per year' (i.e., $5,000 itself is excluded), measured by revenue from these foods. Limited to home-canned/processed fruits and vegetables with pH ≤ 4.6; DATCP's FAQ specifies sales are allowed only at community or social events, flea markets, or farmers markets in Wisconsin (not at the producer's home), with no wholesale, consignment, online, or out-of-state sales, and exempt foods can't be sold alongside licensed foods.No$0

What you can and can’t make

Allowed

  • Baked goods (no cream/custard fillings)
  • Waffle cones & pizzelles
  • Pickles & acidified sauces
  • Salsas & chutneys
  • Fermented vegetables
  • Jams & jellies
  • Home-canned high-acid fruit

Not allowed

  • Candy & chocolate
  • Dry baking/soup mixes
  • Roasted nuts & nut butters
  • Dry tea & roasted coffee
  • Low-acid canned foods
  • Meat & jerky
  • Fish & seafood
  • Fresh dairy products
  • Raw milk products
  • Cream, custard & meringue fillings
  • Any food requiring refrigeration (TCS)
  • Kombucha & fermented drinks

Label requirements

Every product label must include:

Required statement, word for word:

This product was made in a private home not subject to state licensing or inspection.

placement: Container label per § 97.29(2)(b)2.e.; a point-of-sale sign is also required per § 97.29(2)(b)2.d., reading: "These canned goods are homemade and not subject to state inspection." These labeling/signage requirements apply only to the Pickle Bill path (home-canned foods) — the Kivirist exemption (home-baked goods) has no legal label requirement; DATCP's guidance for baked goods lists no mandatory label content, only best-practice suggestions (ingredients, allergens, producer name, "homemade/not state-inspected"), which are not legally required. · Statute: Wis. Stat. § 97.29(2)(b)2.e.; § 97.29(2)(b)2.d.

Generate a Wisconsin-compliant label

Where you can sell

Online ordersNo
Shipping within the stateNo
Across state linesNo
Stores, cafés & other resellersNo
Third-party delivery appsNo

What it costs to start

Common questions

Do I need a license to sell food from home in Wisconsin?

It depends on the track you choose. Wisconsin has 2 paths with different requirements — see the tier table above.

How much can a cottage food business sell per year in Wisconsin?

Up to $5,000/yr. The ruling sets no dollar cap. The exemption covers only food that is (a) home-made, (b) baked (oven/waffle iron/Dutch oven, >140°F dry heat — dehydrator items don't count), (c) not a 'potentially hazardous food' (Wis. Stat. § 97.29(1)(hm)/§ 97.30(1)(bm)), and (d) sold directly to consumers (wholesale requires a license); a 2022 circuit court expansion to cover 'unbaked' non-hazardous foods (candy, fudge, dry mixes) was overturned by the Wisconsin Court of Appeals on 2024-11-19 (2024 WI App 69) and the state Supreme Court denied review on 2025-04-10, making that reversal final — 'unbaked' items still require a license and are outside this exemption. Whether online ordering/in-state mail is allowed is not addressed by official guidance, so it's not reflected in sales_channels.

Can I sell my homemade food online in Wisconsin?

No. Wisconsin does not currently allow cottage food sales by internet order.

What has to be on a cottage food label in Wisconsin?

6 required elements, including the exact statement: “This product was made in a private home not subject to state licensing or inspection.”. See the labeling section for the full list (Wis. Stat. § 97.29(2)(b)2.e.; § 97.29(2)(b)2.d.).

Who regulates cottage food in Wisconsin?

Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), Division of Food and Recreational Safety — both paths are statutory/case-law exemptions and involve no registration or license application..

Recent law changes

Official sources

This guide was compiled from the following primary sources, last reviewed on Aug 20, 2026:

Next steps after the permit

Registering with Wisconsin is step one. Most sellers also sort out three things before their first market day:

  1. Food safety training. Not always required, but markets and insurers often ask for it. Learn2Serve by 360training ANSI-accredited food handler courses accepted in most states — done online in about two hours.
  2. Business structure. A sole proprietorship is fine to start; an LLC separates business liability from your family finances. Northwest Registered Agent Registers your LLC and acts as your registered agent, so your home address stays off public filings.
  3. Liability insurance. Food Liability Insurance Program (FLIP) Liability coverage built for home food businesses, from about $25/month. Many markets require proof of insurance.

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