Wisconsin Cottage Food Laws (2026)

✓ Verified against official sources · Aug 20, 2026No unified Cottage Food statute; two independent license-exempt paths — (1) the "Pickle Bill" statutory exemption, Wis. Stat. § 97.29(2)(b)2. (home-canned high-acid pickled/preserved foods); (2) the Kivirist v. DATCP court-ruling exemption (2017, home-baked goods, not codified)

License
Tiered (two tracks)
Annual sales cap
Up to $5,000/yr
Government fees
$0
Training
Not required

The two paths

PathWhere you can sellSales capInspectionFee
Home-Baked Goods — Kivirist v. DATCP court-injunction exemption (not a registration or license)Direct to consumers, Farmers markets, Fairs & community eventsNo capThe ruling sets no dollar cap. The exemption covers only food that is (a) home-made, (b) baked (oven/waffle iron/Dutch oven, >140°F dry heat — dehydrator items don't count), (c) not a 'potentially hazardous food' (Wis. Stat. § 97.29(1)(hm)/§ 97.30(1)(bm)), and (d) sold directly to consumers (wholesale requires a license); a 2022 circuit court expansion to cover 'unbaked' non-hazardous foods (candy, fudge, dry mixes) was overturned by the Wisconsin Court of Appeals on 2024-11-19 (2024 WI App 69) and the state Supreme Court denied review on 2025-04-10, making that reversal final — 'unbaked' items still require a license and are outside this exemption. Whether online ordering/in-state mail is allowed is not addressed by official guidance, so it's not reflected in sales_channels.No$0
Home-Canned High-Acid Foods — "Pickle Bill" statutory exemption (Wis. Stat. § 97.29(2)(b)2.)Farmers markets, Fairs & community events$5,000/yrThe statute reads 'receives LESS THAN $5,000 per year' (i.e., $5,000 itself is excluded), measured by revenue from these foods. Limited to home-canned/processed fruits and vegetables with pH ≤ 4.6; DATCP's FAQ specifies sales are allowed only at community or social events, flea markets, or farmers markets in Wisconsin (not at the producer's home), with no wholesale, consignment, online, or out-of-state sales, and exempt foods can't be sold alongside licensed foods.No$0

What you can and can’t make

Allowed

  • Baked goods (no cream/custard fillings)
  • Waffle cones & pizzelles
  • Pickles & acidified sauces
  • Salsas & chutneys
  • Fermented vegetables
  • Jams & jellies
  • Home-canned high-acid fruit

Not allowed

  • Candy & chocolate
  • Dry baking/soup mixes
  • Roasted nuts & nut butters
  • Dry tea & roasted coffee
  • Low-acid canned foods
  • Meat & jerky
  • Fish & seafood
  • Fresh dairy products
  • Raw milk products
  • Cream, custard & meringue fillings
  • Any food requiring refrigeration (TCS)
  • Kombucha & fermented drinks

Label requirements

Every product label must include:

Required statement, word for word:

“This product was made in a private home not subject to state licensing or inspection.”

placement: Container label per § 97.29(2)(b)2.e.; a point-of-sale sign is also required per § 97.29(2)(b)2.d., reading: "These canned goods are homemade and not subject to state inspection." These labeling/signage requirements apply only to the Pickle Bill path (home-canned foods) — the Kivirist exemption (home-baked goods) has no legal label requirement; DATCP's guidance for baked goods lists no mandatory label content, only best-practice suggestions (ingredients, allergens, producer name, "homemade/not state-inspected"), which are not legally required. · Statute: Wis. Stat. § 97.29(2)(b)2.e.; § 97.29(2)(b)2.d.

Generate a Wisconsin-compliant label

Where you can sell

Online ordersNo
Shipping within the stateNo
Across state linesNo
Stores, cafés & other resellersNo
Third-party delivery appsNo

What it costs to start

Common questions

Do I need a license to sell food from home in Wisconsin?

It depends on the track you choose. Wisconsin has 2 paths with different requirements — see the tier table above.

How much can a cottage food business sell per year in Wisconsin?

Up to $5,000/yr. The ruling sets no dollar cap. The exemption covers only food that is (a) home-made, (b) baked (oven/waffle iron/Dutch oven, >140°F dry heat — dehydrator items don't count), (c) not a 'potentially hazardous food' (Wis. Stat. § 97.29(1)(hm)/§ 97.30(1)(bm)), and (d) sold directly to consumers (wholesale requires a license); a 2022 circuit court expansion to cover 'unbaked' non-hazardous foods (candy, fudge, dry mixes) was overturned by the Wisconsin Court of Appeals on 2024-11-19 (2024 WI App 69) and the state Supreme Court denied review on 2025-04-10, making that reversal final — 'unbaked' items still require a license and are outside this exemption. Whether online ordering/in-state mail is allowed is not addressed by official guidance, so it's not reflected in sales_channels.

Can I sell my homemade food online in Wisconsin?

No. Wisconsin does not currently allow cottage food sales by internet order.

What has to be on a cottage food label in Wisconsin?

6 required elements, including the exact statement: “This product was made in a private home not subject to state licensing or inspection.”. See the labeling section for the full list (Wis. Stat. § 97.29(2)(b)2.e.; § 97.29(2)(b)2.d.).

Who regulates cottage food in Wisconsin?

Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), Division of Food and Recreational Safety — both paths are statutory/case-law exemptions and involve no registration or license application..

Recent law changes

Official sources

This guide was compiled from the following primary sources, last reviewed on Aug 20, 2026:

Next steps after the permit

Registering with Wisconsin is step one. Most sellers also sort out three things before their first market day:

  1. Food safety training. Not always required, but markets and insurers often ask for it. Learn2Serve by 360training — ANSI-accredited food handler courses accepted in most states — done online in about two hours.
  2. Business structure. A sole proprietorship is fine to start; an LLC separates business liability from your family finances. Northwest Registered Agent — Registers your LLC and acts as your registered agent, so your home address stays off public filings.
  3. Liability insurance. Food Liability Insurance Program (FLIP) — Liability coverage built for home food businesses, from about $25/month. Many markets require proof of insurance.

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